Introduction
A capability becomes a business offer when people can understand it, buy it, use it, and choose to renew. Go-to-market, or GTM, describes how the business reaches and serves those customers. Even an impressive model still needs a use case, a clear offer, and a route to customers.
We will connect the user task from Module 19, economics from Module 25, and enterprise deployment from Module 26. Define an ideal customer, choose a use case, package the value, and build a measurable sales or self-service path. A second example applies the same reasoning to a beginner video course.