Choose customers, explain an AI product’s value and plan how to bring it to market.
About This Course
Introduction
A capability becomes a business offer when people can understand it, buy it, use it, and choose to renew. Go-to-market, or GTM, describes how the business reaches and serves those customers. Even an impressive model still needs a use case, a clear offer, and a route to customers.
We will connect the user task from Human-AI Product Design And Learning Experience, economics from AI Product Economics, and enterprise deployment from Enterprise AI Deployment. Define an ideal customer, choose a use case, package the value, and build a measurable sales or self-service path. A second example applies the same reasoning to a beginner video course.
Planned Lessons
Market, Segment, And Ideal Customer ProfileChoose the customers and specific problems an AI product will focus on.
User, Buyer, Champion, And ApproverIdentify who uses a product, who pays for it and who can approve the purchase.
Use-Case Selection And Willingness To PaySelect a use where solving the customer’s problem has clear value.
Horizontal And Vertical ProductsCompare building an AI product for many industries with focusing on one field.
API Versus ApplicationDecide whether to sell an AI capability to developers or a finished tool to users.
Packaging And PositioningDescribe what an AI product helps customers do and how it is offered.
Self-Service And Enterprise SalesChoose a buying process suited to the customer and the work needed to deliver the product.
Distribution And PartnershipsCompare reaching customers directly with working through partners or platforms.
Funnel MeasurementTrack how people move from hearing about a product to becoming customers.
Pricing, Discounting, And Sales EconomicsConnect prices and discounts to the cost of winning and serving a customer.
Onboarding, Expansion, And RenewalHelp customers get started, use more of the product and decide to keep it.